01
Technology
Keep the environment reliable.
Business systems, user support and technical problem solving that keep day-to-day work moving.
IT supportBusiness toolsTroubleshootingUser support
TECH • AUTOMATION • GROWTH
I make the systems behind the business work better.
Technology, Automation & Growth Specialist working across business systems, CRM operations, customer acquisition and performance marketing.
Based in Dubai
Systems • workflows • acquisition
01Technology
Reliable systems and practical technical support.
02Automation
Cleaner CRM workflows and connected processes.
03Growth
Customer acquisition and performance marketing.
01 / Perspective
Not one lane. One connected perspective.
My work sits between technical operations, CRM processes and performance marketing. I am most useful when something needs to be understood across teams, connected properly and made easier to run.
I prefer straightforward communication, practical solutions and work that genuinely helps the people using it.
Clear thinkingResponsible executionRespect for people
02 / Capabilities
Three ways I contribute.
Different disciplines, used together when the problem needs more than one point of view.
02
Automation
Reduce friction between people and process.
CRM operations, lead flows, integrations and workflow design that make information move more cleanly.
CRMLead workflowsIntegrationsProcess improvement
03
Growth
Turn attention into a clearer next action.
Customer acquisition, performance marketing and digital journeys built around relevance, intent and continual improvement.
Google AdsMeta AdsLead generationAnalytics
Selected platforms
Zoho One · Zoho CRM · Bigin · Zapier · Retell AI · Twilio · Google Ads · Meta Ads · WordPress · PageSense
03 / Operating model
Foundation → flow → opportunity.
Reliable technology creates the base. Better workflows reduce friction. Stronger acquisition turns the system outward toward business opportunity.
TechnologyFoundation
AutomationFlow
GrowthOpportunity
04 / Experience
Responsibility over hierarchy.
I prefer to describe the work by what I contribute and the problems I help solve.
2023Now
Primary role
Uplux Properties
Dubai · Real EstateTechnology & Growth Operations
Working across internal systems, CRM operations, lead workflows and growth activity to support day-to-day operations and customer acquisition.
CurrentWork
Additional responsibility
Interifix
Dubai · Interior DesignMarketing & Growth
Supporting digital acquisition through paid media, campaign journeys and lead-generation activity, with ongoing performance optimization.
05 / Selected work
Representative work areas.
Not fabricated case studies — just the kinds of systems, journeys and campaigns I work on.
01
Automation
CRM & Lead Automation
Improving lead routing, CRM workflows and handoffs so information moves more consistently through the process.
02
Growth
Performance Marketing
Managing acquisition activity with attention to intent, lead quality, campaign journeys and ongoing optimization.
03
Growth + Technology
Digital Journeys
Creating clearer digital experiences that support campaigns and make the next action easier to understand.
04
Technology
Business Systems
Supporting users, internal tools and the technical environment behind everyday operations.
06 / Approach
Calm work. Clear communication. Real ownership.
Understand first.
Get clear on the actual problem, business requirement and people involved before changing the system.
Build what is useful.
Choose the simplest technical, workflow or marketing solution that genuinely improves the situation.
Improve without noise.
Measure what matters, communicate clearly and keep refining the work without creating unnecessary complexity.
07 / Resume
The detailed version.
For the full professional journey, skills and experience.
08 / Contact
Let’s talk.
If there is an opportunity, project or conversation worth having, I’d be happy to hear from you.